About Sprout Smart
Sprout Smart is a comprehensive, multiplatform prosocial initiative that is designed
to inspire parents to connect and communicate with their preschoolers about important
everyday issues such as health, nutrition, safety and social development. Each year,
a new topic relating to preschool health and development will be introduced. Designed
to address modern day parents’ concerns regarding their preschooler’s health and
development, SproutSmart.com will feature videos, expert articles and other resources.
The focus for 2008 is Healthy Living & Nutrition. This initiative is sponsored by
Mott’s For Tots and in partnership with the health experts of the nonprofit Nemours
Foundation, creators of KidsHealth.org.
The Healthy Living & Nutrition subjects slated for 2008 are:
- The ABC’s of Getting ZZZs (January – March), focusing on the importance of sleep
and overall health and growth in preschoolers
- Kids in the Kitchen (April – June), highlighting the fact that when kids are involved
in food preparation they are more likely to eat the healthy food their parents make
- The Power of Play (July – September), demonstrating how exercise can be fun and
encouraging parents to get involved
- Together at the Table (September – December), focusing on the importance of family
meals, which promote healthy eating and sharing conversation
SproutSmart.com will be updated to address these subjects throughout the year. Parents
will find expert articles from KidsHealth.org, as well as relevant blog discussions
and streaming videos. We welcome you to participate in the conversation – and to
Be Sprout Smart!